Resources
Creative planning guides
Working guides behind the studio's AI advertising, performance creative and AI UGC work: specs, frameworks, briefs and cost planning.
Guides by the question they answer
Creative testing and iteration
How much creative an account needs, how to structure a test, how to iterate a winner and when to refresh. Supports performance creative produced as test batches.
- 01A Creative Testing Framework for Paid Social
- 02How Much Ad Creative Do You Actually Need?
- 03How to Iterate a Winning Ad: A Creative Iteration Framework
- 04How to Fix UGC Ad Creative Fatigue (2026 Playbook)
- 05How to Plan Ad Creative Scaling Tests
- 06UGC Ad Metrics That Matter: What to Track in 2026
- 07Ecommerce Creative Testing Plan: A Practical System
- 08UGC Ad Testing Framework: How to Define Creative Tests
Platform creative specifications
What each placement on Meta, TikTok, YouTube and connected TV wants from a piece of creative. Supports paid social creative, production only.
- 01Meta Ad Creative Specs: Placements, Ratios and Safe Zones
- 02YouTube Ad Formats: What the Creative Must Do Before the Skip
- 03Connected TV Commercial Specifications and Production Tiers
- 04How to Make TikTok Ads
- 05Facebook Ads vs TikTok Ads in 2026: Where to Spend
- 06Instagram Reels vs TikTok in 2026: Creative Planning Guide
- 07Meta Advantage+ Creative: Best Practices for DTC Ads
AI production: method, limits and economics
What changes when the frames are generated rather than filmed, what it costs, and what still breaks. Supports AI video production.
- 01What Is Included in AI Video Production Services?
- 02What AI Video Can and Cannot Do for an Ad Brief
- 03AI vs Traditional Commercial Production: What Actually Changes
- 04How Much Does an AI Video Ad Cost in 2026?
- 05How Much Does a Video Ad Cost?
- 06AI Video Generators for Marketing: The 2026 Guide
- 07How Unreal Media Group Makes an Ad Without a Shoot
Disclosure, rights and trust in AI advertising
Whether an AI-made ad is allowed, how the platforms label it, and whose likeness and voice it uses. Supports AI UGC ads, disclosed as AI.
- 01Are AI ads legal? Disclosure rules for AI-generated advertising
- 02AI Advertising Glossary
- 03What Is AI UGC? A 2026 Definition for Marketers
- 04Who owns an AI-generated commercial?
- 05AI Influencer Marketing: The Complete 2026 Guide
- 06Brand Persona Design for AI Content (Full Framework)
- 07How AI Creator Buildout Works (Step-by-Step Process)
Choosing and briefing a creative partner
Who to shortlist, what a scope should include, how to brief, and what to ask before signing. Supports AI advertising agency.
- 01How to Choose an AI Creative Agency: 2026 Buyer's Guide
- 02AI UGC Agency Checklist for Ecommerce Teams
- 03How to Brief an AI Advertising Agency: A Checklist
- 04AI Ad Tools vs an AI Advertising Agency: How to Decide
- 05Paid Social Creative Brief Template for Ecommerce Teams
- 06Best AI Advertising Agencies in 2026: A Checkable Shortlist
- 07Best AI Video Production Companies in 2026: A Shortlist
- 08Best AI UGC Agencies and Platforms in 2026, by Model
Creator-style and short-form ads
How to hook, script and structure a creator-style ad for TikTok, Reels and Shorts. Supports AI UGC ads, disclosed as AI.
- 01UGC Ad Hook Examples for Controlled Tests
- 0221 TikTok Ad Hook Patterns to Test in 2026
- 037 UGC Ad Script Formulas to Test (With Examples)
- 04How to Script UGC Ads: Planning Examples
- 05UGC Ad CTA Examples by Goal, With Soft and Hard CTAs
- 0612 UGC Ad Structures to Test (+ How to Adapt Them)
- 07UGC Creator Brief Template for Paid Social
- 08TikTok Shop Ad Creative: Planning Guide for 2026
- 09How to Make AI UGC Ads: Step-by-Step Planning Guide
- 10UGC Video Ad Cost in 2026: What a Quote Should Include
All guides, A to Z
A Creative Testing Framework for Paid Social
How to structure a creative test so the account can attribute a result to a decision, and plan the next batch from it.
AI Advertising Glossary
The vocabulary of AI-produced ad creative, defined in plain language and kept free of claims.
AI Content Creation Guide
AI Content Creation Guide from Unreal Media Group: AI-native production defined by the approved project plan.
AI Content vs Human Content
AI Content vs Human Content from Unreal Media Group: AI-native production defined by the approved project plan.
AI Influencer Launch Planning Guide
Planning considerations for persona, content, distribution, rights, and disclosure.
AI Influencer Monetization Guide
AI Influencer Monetization Guide from Unreal Media Group: AI-native production defined by the approved project plan.
AI Video Workflow for Marketing Teams
From the brief to the variations a campaign can test.
AI vs Traditional Commercial Production: What Actually Changes
A step-by-step comparison of a filmed commercial and a generated one, written to help a brand decide which its brief needs.
Arcads Pricing: Inputs to Verify
Verify current provider terms, credits, editing, and operator time before comparing quotes.
Are AI ads legal? Disclosure rules for AI-generated advertising
Yes, AI-generated ads are legal in the US and most markets, provided they're truthful, substantiated and not deceptive, which is the same standard as for any ad.
Brand Voice Guide
Brand Voice Guide from Unreal Media Group: AI-native production defined by the approved project plan.
Connected TV Commercial Specifications and Production Tiers
What a streaming TV commercial has to be technically, by the platforms' own specifications, and what each production tier includes. No prices; the specification and the tiers are the point.
Content Production Operating Models
Content Production Operating Models from Unreal Media Group: AI-native production defined by the approved project plan.
Content Repurposing Strategy
Content Repurposing Strategy from Unreal Media Group: AI-native production defined by the approved project plan.
Content Velocity
Content Velocity from Unreal Media Group: AI-native production defined by the approved project plan.
Creator Economy
Creator Economy from Unreal Media Group: AI-native production defined by the approved project plan.
Hook Rate & Watch Time
Hook Rate & Watch Time from Unreal Media Group: AI-native production defined by the approved project plan.
How can I get video ads made without a photo shoot?
You can get video ads without a photo shoot in three ways: run a DIY AI tool yourself, hire a freelance creator, or brief a done-for-you studio.
How Much Ad Creative Do You Actually Need?
Creative volume, creative diversity and creative velocity, translated from platform vocabulary into a plan a brand can scope.
How to Build an AI Influencer
How to Build an AI Influencer from Unreal Media Group: AI-native production defined by the approved project plan.
How to Hire a UGC Creator
How to Hire a UGC Creator from Unreal Media Group: AI-native production defined by the approved project plan.
How to Iterate a Winning Ad: A Creative Iteration Framework
A winner is a signal, not a finish line. The framework Unreal writes into a scope after a first batch: which element to change, in what order, based on which read.
How to Make TikTok Ads
How to Make TikTok Ads from Unreal Media Group: AI-native production defined by the approved project plan.
How to Write a Hook
How to Write a Hook from Unreal Media Group: AI-native production defined by the approved project plan.
How to Write a UGC Content Brief
How to Write a UGC Content Brief from Unreal Media Group: AI-native production defined by the approved project plan.
Instagram Reels Planning Guide
Instagram Reels Planning Guide from Unreal Media Group: AI-native production defined by the approved project plan.
Meta Ad Creative Specs: Placements, Ratios and Safe Zones
What each Facebook and Instagram placement wants from a piece of creative, and how to plan one batch that covers all of them.
Paid Social Creative Strategy
Paid Social Creative Strategy from Unreal Media Group: AI-native production defined by the approved project plan.
Short-Form Video Strategy
Short-Form Video Strategy from Unreal Media Group: AI-native production defined by the approved project plan.
Social Proof in Ads
Social Proof in Ads from Unreal Media Group: AI-native production defined by the approved project plan.
TikTok Algorithm Planning Guide
TikTok Algorithm Planning Guide from Unreal Media Group: AI-native production defined by the approved project plan.
TikTok Content Strategy
TikTok Content Strategy from Unreal Media Group: AI-native production defined by the approved project plan.
TikTok Creative Planning
TikTok Creative Planning from Unreal Media Group: AI-native production defined by the approved project plan.
TikTok Hook Planning Guide
TikTok Hook Planning Guide from Unreal Media Group: AI-native production defined by the approved project plan.
TikTok Shop Affiliate
TikTok Shop Affiliate from Unreal Media Group: AI-native production defined by the approved project plan.
TikTok Shop for Brands
TikTok Shop for Brands from Unreal Media Group: AI-native production defined by the approved project plan.
UGC for Paid Ads
UGC for Paid Ads from Unreal Media Group: AI-native production defined by the approved project plan.
Video Ad Fatigue
Video Ad Fatigue from Unreal Media Group: AI-native production defined by the approved project plan.
What AI Video Can and Cannot Do for an Ad Brief
A producer's map of where generative video is reliable, where it still breaks, how a studio works around each limit, and what that means for the brief.
What Is AI Content
What Is AI Content from Unreal Media Group: AI-native production defined by the approved project plan.
What Is Included in AI Video Production Services?
The line items a scope should name, the ones it usually leaves out, and the questions that reveal which is which.
What Is UGC
What Is UGC from Unreal Media Group: AI-native production defined by the approved project plan.
Who owns an AI-generated commercial?
In the US, material generated entirely by AI isn't protected by copyright, and prompts alone don't make someone an author (US Copyright Office, Copyright and Artificial Intelligence).
YouTube Ad Formats: What the Creative Must Do Before the Skip
Skippable, non-skippable, bumper, Shorts and in-feed: what each format is by Google's definition, where the skip point falls, and what that asks of the opening seconds.
YouTube Shorts Planning Guide
YouTube Shorts Planning Guide from Unreal Media Group: AI-native production defined by the approved project plan.
More guides and indexes
- BlogTactics, frameworks and playbooks
- AI marketing guidesChannel and format guides
- AI tools we evaluatePlatform notes
- Content types we produceFormat index
- AI influencers & virtual creatorsPersona guides
- AI influencer nichesNiche index
- ComparisonsModels and providers
- Where the studio worksA distributed studio, by city
- Planning toolsCalculators and checklists
- Campaign scenariosWorked examples