Illustrative Scenarios

How we'd approach your category

Spec work and planning scenarios, not client engagements. Each one sets a brief this studio is built to answer and shows the approach and the production model behind it. No client is named and no result is claimed, because none of it would be true.

Illustrative scenario

Scaling a DTC Skincare Brand on TikTok Shop

An illustrative TikTok Shop creative-planning scenario for a skincare brand.

Fitness-App AI Creator Planning

Illustrative scenario

Fitness-App AI Creator Planning

An illustrative creative-planning scenario for a fitness app.

A Founder-Led SaaS Launch Engine

Illustrative scenario

A Founder-Led SaaS Launch Engine

An illustrative scenario: founder-led short-form video as the entire launch engine.

Planning a Restaurant TikTok Program

Illustrative scenario

Planning a Restaurant TikTok Program

An illustrative scenario for a dormant restaurant TikTok account.

Supplements UGC, Made Without A Shoot

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Supplements UGC, Made Without A Shoot

Six creative angles for a supplements brand's paid social, produced as a single batch.

A Season's Lookbook, No Location

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A Season's Lookbook, No Location

One seasonal world, a full lookbook, and the paid cutdowns that come out of it.

A Drinks Launch, Flavour By Flavour

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A Drinks Launch, Flavour By Flavour

A hero film, one film per flavour, and the retail-facing cutdowns, from one build.

Automotive Retail, At Range Scale

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Automotive Retail, At Range Scale

Every model in the range gets the same production value, not just the flagship.

A Property Film, Without Closing The Property

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A Property Film, Without Closing The Property

One brand film, a film per room type, and the seasonal variants.

Pet Product Films, On Schedule

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Pet Product Films, On Schedule

A film per SKU, in one world, without an animal wrangling day.

Every Colourway, Every Room

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Every Colourway, Every Room

Catalogue stills and lifestyle frames across a furniture range and its variants.

A Drop Campaign, Built To The Date

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A Drop Campaign, Built To The Date

Teaser, launch film and a frame per colourway, delivered against a release calendar.

Jewellery, At Macro And At Scale

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Jewellery, At Macro And At Scale

Collection stills, macro detail and campaign frames from one art direction.

A Finance App, Explained Six Ways

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A Finance App, Explained Six Ways

One explainer, a cutdown per feature, and variants built for a regulated feed.

A Launch Beat, Cut Four Ways

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A Launch Beat, Cut Four Ways

Announce, launch, storefront and the vertical cutdowns, from one production.

A Demo Series That Survives The Release

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A Demo Series That Survives The Release

One film per workflow, produced so a UI change is a revision.

Enough Angles To Keep A Feed Fed

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Enough Angles To Keep A Feed Fed

A UGC set for a subscription business, built for volume and rotation.

The Refill, Explained Without A Claim

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The Refill, Explained Without A Claim

Creative for a refillable system that argues mechanism instead of virtue.

Equipment, Demonstrated Properly

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Equipment, Demonstrated Properly

Use, assembly and footprint, for every product in a home fitness range.

A Destination, In Four Seasons

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A Destination, In Four Seasons

One destination film, four seasonal variants, one production.

A Children's Range, Without Child Talent

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A Children's Range, Without Child Talent

Product-led creative for a category with the strictest rules in advertising.

Every Texture, Not One Model

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Every Texture, Not One Model

A haircare range shown across the textures it is actually sold to.

Every Frame, Every Face

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Every Frame, Every Face

Eyewear imagery across the range, its colourways, and a spread of face shapes.

Craft, Origin And Method

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Craft, Origin And Method

A brand film for a roaster, with the origin and brew-method cutdowns beneath it.