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Press & media

For journalists, podcasters and partners.

Current facts, editorial boilerplate, brand artwork and a direct line for media enquiries.

Agency facts

Operating model
Distributed US studio
Parent
The Unreal Company
Operating role
Customer acquisition, campaigns, creative production, and media
Engagements
Creative Test, Content Engine, and Creator Campaign
Audience
Ecommerce and DTC growth teams, brand teams, agencies, and talent campaign clients
Talent
Applications and campaign requirements are managed inside UMG

Boilerplate

Unreal Media Group is the operating business of The Unreal Company for customer acquisition, campaigns, creative production, and the media brand. UMG produces AI-native advertising creative through Creative Test, Content Engine, and Creator Campaign engagements for ecommerce and DTC growth teams, brand marketing teams, agencies, and talent campaign clients. Human quality control and clear disclosure are part of the production model.

Copy boilerplate

Current editorial boilerplate

Logos and media kit

Download everything

Use the supplied artwork without redrawing, recoloring, stretching, filtering, or adding effects. The wordmark is artwork, not a typeface. Public launch and trademark clearance for the current logo family remain pending in the brand-rights register.

Brand guidelines

Color

Foreground
#F4F4F1 · Primary action, active state and body text
Accent blue
#72A7FF · Secondary accent, eyebrows and focus ring
Background
#050505 · Deep background #000000
Surface
#0C0C0C · Elevated surface #121212
Muted foreground
#A8A8A2 · Supporting text

Typography

Saira 800

Display and headings

Hanken Grotesk 300 to 700

Body and interface

Space Mono 400 / 700

Labels and metadata

Pitch-ready topics

  1. 01What ecommerce teams should require from an AI UGC production partner
  2. 02How to separate creative concepts from cosmetic ad variations
  3. 03Why the single hero-ad model breaks under weekly testing cycles
  4. 04The brand-safety questions every team should ask about AI creators
  5. 05How customer reviews can become a paid-social creative research system
  6. 06Why creative testing is becoming a core growth-team operating function

Media contact

Pitch us a story.

Interviews, quotes, data requests, or expert commentary. We will follow up with you.

press@theunrealcompany.com

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