UGC Creator Brief Template for Paid Social
A practical on-page planning guide; it does not claim current client-account use.
A clear brief defines the hook, message, format, deliverables, review steps, and do-not list before production begins.
Section 1: The 'why this product, why now'
Two sentences. Why the creator should care about this product. If you can't write it, you're not ready to brief.
Section 2: The hook bank
Provide a hook bank sized to the approved test plan, with clear boundaries for creator adaptation.
Section 3: The do-not list
More important than the do list. Filters out off-brand and non-compliant moments before they happen.
Section 4: Deliverable format
Document length, aspect ratio, captions, b-roll, delivery specifications, and review criteria to reduce ambiguity before production.
Key takeaways
- •Why-this-product-why-now
- •Hook bank sized to the test plan
- •Do-not list
- •Deliverable spec
- •Reference videos
FAQ
Should we send reference videos?+
Use references when they clarify the brief, with notes on what to adopt and avoid and confirmation that the team has the right to use them.
Turn this into a working testing system.
Calculate your monthly creative gap, then request a tailored 30-day testing plan.