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AI Video Workflow for Marketing Teams
From the brief to the variations a campaign can test.
Planning guide Written by the studio from its own practice; where it states a view, the view is the studio's. It cites no third-party research and attributes no performance figures to the studio.
See cinematic brand films and commercials the studio has made
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Short answer. A marketing team runs AI video by writing the brief, locking a script, generating frames from that script, and having a person review and art-direct the cut before anyone makes variations. The variations change one decision at a time so a test can read them, and delivery includes the files and the usage rights the brief named. Unreal Media Group runs that sequence as a managed engagement when the team wants the studio to carry the production.
What's included
- Product, audience, offer, placements and lengths
- What must stay true about the product
- The references the frames are checked against
- The one thing the test is meant to learn
What goes in the brief before anyone generates a frame?
The brief names the product, the audience, the offer, the placements, the lengths, and what must stay true about the product. It also names the references the frames will be checked against, and the one thing the test is meant to learn. A brief is a constraint list. Generation starts after that list is written, not before.
Who writes the script, and what should it decide?
A person writes the script: the hook, the claim, the product beat and the ending. One script belongs to one concept. Generation is aimed at that script, so a prompt is not a substitute for it. If the claim is not one the company can support, it does not go in the script.
Where does generation sit in the workflow?
Generation comes after the script and the look are set. It produces candidate frames. It does not choose which frames survive, and it does not cut the film. The person directing the piece selects, rejects and assembles.
What does human review and art direction change?
Art direction is the look: framing, light, type, wardrobe and how the product is shown. Human review is the gate after that. A person checks the product, the labels and the claim against the approved references, and a person reviews the cut before delivery. A frame that misstates the product does not ship.
How do you turn one film into variations for testing?
Change one decision and keep the rest: the hook, the offer line, the first frame, the length, or the ratio. Name each file so the account can tell the versions apart. The number of versions belongs in the brief for that test, not in a universal rule.
What has to be true at delivery, including rights?
Delivery is the masters, the cutdowns and the captions the placements need, plus a record of the usage rights for those placements. The team that runs the media uploads the files. Unreal Media Group does not buy or manage the media.
When should Unreal Media Group run this workflow?
When the team wants one studio to carry the brief, the script, generation, the review, the variations and delivery, with a person directing the work. A team can also run the steps itself. The difference is who does the production, not a different sequence. The managed version is scoped on branded video content and priced on the pricing page.
In practice
The service this guide supports: AI video production.
Frequently asked questions
How do we run AI video from brief to campaign variations?
Write the brief, lock a script, generate frames from that script, and have a person review and art-direct the cut. Then make variations that change one decision at a time, and deliver the files with the usage rights the brief named.
Does a person review the video before it is delivered?
Yes. A person selects the frames, checks the product against the approved references, and reviews the cut before the files are delivered.
What should a variation change?
One decision: the hook, the offer line, the first frame, the length, or the ratio. The rest of the film stays put, so a test can read the change.
Can Unreal Media Group run this workflow?
Yes. Unreal Media Group runs the brief, the script, generation, human review, the variations, and delivery as one managed engagement, directed by people.
Start with one scoped batch.
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