Tools
Planning guides and calculators
The calculators do the arithmetic on your own figures; none of our rates are built in. The guides are how we plan hooks, briefs, scripts and calendars before we make anything.
Calculators
2
Planning guides
6
Hook Planning Guide
Draft short-form hooks and check each one against your product evidence before scripting.
UGC Brief Planning Guide
What a UGC brief has to cover: product context, references, rights, deliverables and review steps.
TikTok Script Planning Guide
One approved claim, one script: the opening hook, the body and the call to action.
Content Calendar Planning Guide
Plan themes, formats, who reviews what, and a cadence your team can keep up.
Ad Hook Review Guide
Review a finished hook against the audience, the approved claim, the offer and the placement.
TikTok Audit Planning Guide
Audit a TikTok account against its own content, audience and goals before new creative.