How It Works — Brief to finished cut — Unreal Media Group
The pipeline

Brief first. Scope before production.

Four steps, no sets and no shoot days. It starts with a scoping call — what you're selling, which formats, what deadline — and ends with finished advertising, organised and ready to upload.

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Four steps

From one brief to a full batch.

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The delivery

What lands in your folder.

Every batch ships cut, graded, captioned and sized — ready to upload, not ready to edit.

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Before a frame is made

Every batch runs to a written spec.

You approve the spec before production starts, so nothing arrives as a surprise and scope never drifts quietly. Changes are a versioned amendment with a reason attached.

ILLUSTRATIVE EXAMPLE

Production spec APPROVED · MAR 04
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The honest version

Generated frames. Directed by people.

The camera, the crew and the location are simulated. The craft decisions are not. A director writes the concept and shot list, an art director sets the look, an editor cuts it, a colourist grades it, and a producer signs it off before it reaches you.

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Tell us what you’re selling.

We will come back with scope, timeline and what the first batch contains.