AI Tools
AI tools we evaluate
The tools change every month; the way we work doesn’t. People write, direct and edit; tools produce. We pick tools per project after the brief is approved, so a tool on this list is one we’ve looked at, not one we promise to use.
All AI tools
42 pages
ChatGPT for Marketing
Drafting angles and first-pass copy with ChatGPT, and why every claim still comes from your approved list.
Claude AI for Content Creation
Where Claude sits in drafting briefs and long copy, and why a person rewrites every line we keep.
Claude Opus for Video Scripts
Script drafts with Claude Opus: useful for structure, never the final word on a claim or a hook.
Grok AI for Social Media
Grok for social copy ideas: what we check for tone, accuracy and brand fit before a line is used.
Higgsfield AI Video
Higgsfield in a video ad workflow: shot generation directed by our team, reviewed frame by frame.
Runway ML for Video Ads
Runway for video ads: generation and editing steps, and the human review every take goes through.
Kling AI Video Generation
Kling for motion: how a generated take is judged for product accuracy before it reaches the edit.
Pika AI Video
Pika for short motion clips, and why a clip is only one input to a directed, edited ad.
Sora AI Video
Sora in ad production: access, licensing terms and the review a generated shot needs before use.
Midjourney for Brand Visuals
Midjourney for brand visuals: moodboards and stills, checked against your brand rules and product.
DALL-E for Product Ads
DALL-E for product imagery, and why the real product reference always wins over a generated guess.
Adobe Firefly for Marketing
Adobe Firefly for marketing images: licensing questions to settle before a generated image runs.
ElevenLabs AI Voiceover
ElevenLabs for voiceover: voice rights in writing, pronunciation checks and a human listen-through.
Murf AI Voiceover
Murf for voiceover drafts, and the rights and review a synthetic voice needs before it airs.
CapCut Pro Video Editing
CapCut Pro in a production edit: fast cuts and captions, finished by an editor, not a template.
Descript for Video Editing
Descript for text-based editing of voiceover and talking-head cuts, reviewed by an editor.
HeyGen AI Avatar Videos
HeyGen avatars next to directed synthetic performers: disclosure, likeness rights and review.
Synthesia AI Video
Synthesia presenter videos next to a directed ad: what changes when a person writes and edits it.
InVideo AI
InVideo AI templates next to a scoped, directed ad, and what a template leaves for your team to do.
VEED.io Video Editing
VEED for quick edits and subtitles, and the checks a caption file passes before delivery.
Canva AI Design
Canva AI for quick layouts, and where an art-directed image ad goes further.
Adobe Premiere Video Editing
Adobe Premiere as a finishing tool: where the generated footage meets a human edit.
DaVinci Resolve Editing
DaVinci Resolve for color and finishing, the last pass before a file goes to your media team.
Opus Clip for Video Repurposing
Opus Clip for cutting long video into shorts, and the editor's pass every clip still needs.
Submagic AI Captions
Submagic for animated captions: accuracy, readability and placement safe zones, checked by a person.
Pictory AI Video
Pictory for text-to-video drafts, next to an ad our team writes and directs.
Lumen5 AI Video
Lumen5 for article-to-video drafts, and why ads start from a brief, not a blog post.
Jasper AI Copywriting
Jasper for marketing copy drafts, rewritten by a person and checked against your claims.
Copy.ai for Marketing
Copy.ai for copy variations, and the claim check every line passes before it's used.
Writesonic AI Content
Writesonic for content drafts: where generated text stops and edited, approved copy starts.
Surfer SEO Content Optimization
Surfer SEO for search content, and how an optimized draft still needs a human editor.
Zapier Automation
Zapier for moving briefs and files between tools, so nothing in production waits on copy-paste.
Make.com Automation
Make.com for production workflows: file handoffs and review steps, automated where it's safe.
GoHighLevel CRM
GoHighLevel as a CRM: where finished ads end up, and why we never log in to your accounts.
Notion AI for Productivity
Notion AI for briefs and notes: tidy documents, with decisions still made by people.
Buffer for Social Scheduling
Buffer for scheduling posts. We make the content; your team schedules and publishes it.
Later for Social Scheduling
Later for planning and scheduling posts. We hand over finished files; your team publishes them.
ManyChat DM Automation
ManyChat for DM automation on your accounts. We don't manage DMs; this guide is for your team.
Triple Whale Analytics
Triple Whale for ecommerce attribution: the numbers your team reads to decide which ads to run.
Meta Ads Creative Studio
Meta's own creative tools next to ads our team makes for your Meta placements.
TikTok Ads Creative Studio
TikTok's own creative tools next to finished TikTok ads written, directed and edited by our team.
Google Ads Video Creative
Google's video ad tools next to finished YouTube and Google ads made by our team.