Service
AI Commercial Production Company: Spots and Brand Films Without a Shoot
Script, generative production, edit, sound, and delivery defined in one approved plan.
15 minutes with a producer. You leave with a written scope naming the formats, a delivery date and a fixed price. Prefer to write? Send a one-minute brief.
Recent frames · none of it shot
AI commercial production covers script, visuals, voiceover, music, and edit using generative AI under professional creative direction. Deliverables, production requirements, and timing are defined in the approved project plan.
What's included
- AI TV commercials for broadcast, CTV & streaming
- Vertical & square social commercials
- Script, voiceover, music, and sound design when listed in scope
- Editorial finish: color, sound, motion polish
- Lengths and aspect ratios defined in scope
- Concept to finished cut on a timeline defined in the project plan
What we produce
The approved scope can include 15-, 30-, or 60-second broadcast, CTV, streaming, and social formats; longer product or brand films; and specified cutdowns and aspect ratios.
Production method and scope
Generative and filmed production have different crew, talent, location, equipment, insurance, reference, and review requirements. The approved project plan defines the method, budget, schedule, and deliverables for the brief.
Production quality is the point
The approved scope can include scripting, art direction, pacing, licensed or approved voiceover and music, sound design, color, and motion finishing. Acceptance criteria are defined in the brief.
How the work is produced
Strategy, concept and script
The brief becomes a concept and a script that a person writes and the brand approves, with the intended channels and spot lengths named.
Approved storyboard and shot list
Every shot is boarded and listed before production, so the brand sees the film on paper first.
Production in the method the scope defines
Generative production, licensed or filmed elements, or a mix, as the approved plan states. A director selects the takes.
Voice, music and sound design
Approved voiceover, licensed or composed music and a full sound design, mixed to the delivery standard for the channel.
Editorial finish to the technical specification
Color, motion polish, captions and the cutdowns and aspect ratios the scope lists, checked against broadcast, streaming or platform specifications.
Review and delivery
The brand reviews through a proofing link and receives the listed formats. Media buying and trafficking stay with the brand's team.
How an engagement works
One scoped batch at a time.
- Start
- A 15-minute discovery call, then a written scope naming the formats, a delivery date and a fixed price before anything is produced.
- Review
- A first cut, plus one revision round included. The review checks product, claims and brand fit against your approved references.
- Hand-off
- Finished, captioned files handed to the team that runs your media. Unreal never logs in to your ad account and never guarantees advertising performance.
- Rights and disclosure
- Synthetic performers are disclosed as synthetic; no real person's likeness without a written rights agreement. Usage rights are documented in the engagement agreement.
Frequently asked questions
What is AI commercial production?
AI commercial production can cover script, visuals, voiceover, music, and edit using generative tools. Production method, intended channels, rights, and review requirements are defined in the approved plan.
Can an AI commercial be made without filming?
Some briefs can use a fully generative workflow; others require filmed elements, physical references, licensed assets, or talent. The approved plan defines the production method and technical review requirements.
How is this different from just generating AI video clips?
The approved scope can include scripting, art direction, voiceover, music, sound design, and editorial finishing. Compare the result against the requirements in the approved brief.
How much does AI commercial production cost?
Pricing depends on concept, deliverables, spot length, production method, rights, and review requirements. Book a 15-minute discovery call for a project-specific quote.
How long does it take to produce an AI commercial?
Timing depends on the concept, shot count, revision rounds, and your approval turnaround. The delivery window for your commercial is confirmed in the approved project plan.
Will the commercial look professional enough for broadcast and paid media?
Color, sound, motion, technical specifications, and intended channels are defined in the approved brief. Final broadcaster or platform acceptance is not guaranteed by this page.
Are brands making commercials with AI now?
Yes. Broadcast, streaming and online spots produced with generative tools have run publicly for several years, and the cinematic collection in this site's library shows finished examples of the format. What varies is how much of a given spot is generated, how much is licensed or filmed, and how visible the human direction is in the result.
Can one AI tool make a commercial on its own?
A generator makes clips. A commercial needs a concept, a script, art direction, take selection, an edit, a voice, music, a mix, a grade, captions, cleared rights and delivery to a specification. Unreal's process covers those steps with people; the tools sit inside it.
Start with one scoped batch.
Book a 15-minute discovery call. You leave with a written scope naming the formats, a delivery date and a fixed price. No pitch deck required.
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