About this piece
- Work type
- Studio concept: made to demonstrate craft, not for a client campaign. No result is claimed for it. It was not produced for, or approved by, any brand it may resemble.
- What it is
- A 14-second AI commercial, 16:9 widescreen, with a sound track.
- The format
- Scored, graded spots cut for length: the format where a weak second is the one that loses the viewer.
- How it was made
- Generated and directed by Unreal Media Group without a shoot: no camera, crew or location. The frames are generated; the framing, light, grade and cut are decided by people. How the work is produced.
- Advertising use
- Launch film and connected TV ad
- Cut for
- YouTube, the site hero and connected TV
- Services it demonstrates
- AI commercial production, Connected TV commercials, YouTube ad creative, AI ads for fitness brands
- Industries
- Fashion and apparel, Fitness and athleisure
- If you brief this format
- A scored, graded master, cutdowns at the lengths your placements take, and a vertical recut of the same film.
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