About this piece
- Work type
- Studio concept: made to demonstrate craft, not for a client campaign. No result is claimed for it. It was not produced for, or approved by, any brand it may resemble.
- What it is
- An 11-second AI commercial, 9:16 vertical, silent by design.
- The format
- Scored, graded spots cut for length: the format where a weak second is the one that loses the viewer.
- How it was made
- Generated and directed by Unreal Media Group without a shoot: no camera, crew or location. The frames are generated; the framing, light, grade and cut are decided by people. How the work is produced.
- Advertising use
- Launch film and connected TV ad
- Cut for
- TikTok, Instagram Reels and Stories and YouTube Shorts
- Services it demonstrates
- AI commercial production, AI ads for jewelry brands
- Industries
- Fashion and apparel
- If you brief this format
- A scored, graded master, cutdowns at the lengths your placements take, and a vertical recut of the same film.
How this piece was made
- The brief we set ourselves
- A premium sneaker that needed to feel made rather than manufactured, with no factory access to film in.
- The idea
- Intercut marble carving with the shoe on a plinth, so the craft of one lends its weight to the other.
- Craft calls
- Hard raking light on stone, cool grade, deliberate pacing. Every cut on a chisel strike.
- What was made
- A vertical hero film plus three stills pulled from graded frames: one campaign, two media types.
A studio concept: the brief is one we set, so there is no campaign result to report. What is here is the reasoning.
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