Service
YouTube Ad Creative for In-Stream, Bumper and Shorts
Skippable and non-skippable in-stream spots, six-second bumpers and vertical Shorts, produced from one brief and cut for each format.
15 minutes with a producer. You leave with a written scope naming the formats, a delivery date and a fixed price. Prefer to write? Send a one-minute brief.
Recent frames · none of it shot
YouTube ad creative is the set of formats that run before, during and between YouTube videos: skippable and non-skippable in-stream spots at 16:9, six-second bumpers, and vertical Shorts ads. Unreal Media Group produces them with generative tools under human direction, without a shoot, from one master that is cut down for each format.
What's included
- Skippable and non-skippable in-stream spots at 16:9
- Six-second bumper ads written to length
- Vertical Shorts ads with creator-style formats
- Cinematic brand films and product films for in-stream
- Voiceover, score and sound design as the scope names
- Cutdowns and captions per format
- No media buying and no channel management
Formats YouTube ad creative covers
In-stream ads play before or during a video at 16:9, skippable after the opening seconds or non-skippable at a fixed length; bumpers are six-second non-skippable spots; Shorts ads run full-screen and vertical between Shorts. Each format is a different piece of writing, not a resize, and the scope names which formats and lengths a batch delivers.
Writing for the skip
A skippable spot has to earn its next seconds before the skip control appears, so the brand, the product and the reason to stay are placed in the opening rather than saved for the end. Non-skippable spots and bumpers are written to their length exactly. Every script is approved before production.
Sound on, unlike the feed
YouTube is met with the sound on far more often than a social feed is, so voiceover, score and sound design carry more of the message. Voice, music and sound design are produced or licensed as the scope names, and captions are still delivered for the placements that need them.
Cinematic and product formats for YouTube
A 16:9 in-stream spot is the natural home for the cinematic brand film and the product film: full-frame composition, a story arc, a grade and a score. Shorts take the creator-style formats, with synthetic performers disclosed as synthetic. A batch can carry both families from one brief.
One master, every length
A 30-second master is written so that a 15, a six-second bumper and a vertical Short can be cut from it, or written as separate pieces when the scope calls for it. Lengths, ratios, caption tracks and file specifications are listed in the approved scope, and the media team verifies the current upload requirements against YouTube's published documentation.
What YouTube ad creative production does not include
Media buying, campaign setup, targeting or channel management. Unreal makes the creative and hands finished files to whoever runs the brand's media, and never logs in to an ad account.
Sources
- About video ad formats, Google Ads Help.
- Video ad formats on YouTube, YouTube Help.
How an engagement works
One scoped batch at a time.
- Start
- A 15-minute discovery call, then a written scope naming the formats, a delivery date and a fixed price before anything is produced.
- Review
- A first cut, plus one revision round included. The review checks product, claims and brand fit against your approved references.
- Hand-off
- Finished, captioned files handed to the team that runs your media. Unreal never logs in to your ad account and never guarantees advertising performance.
- Rights and disclosure
- Synthetic performers are disclosed as synthetic; no real person's likeness without a written rights agreement. Usage rights are documented in the engagement agreement.
Frequently asked questions
What formats does YouTube ad creative include?
Skippable in-stream, non-skippable in-stream, six-second bumpers and vertical Shorts ads. The scope names which formats and lengths a batch delivers, and each is written for its format rather than resized from another.
Can you produce YouTube Shorts ads?
Yes. Shorts ads are produced at 9:16 as full-screen vertical pieces, usually in the creator-style formats, with synthetic performers disclosed as synthetic.
Do you produce the voiceover and music too?
Voice, score and sound design are produced or licensed when the scope lists them. Approved voice models, licensed music and sound design are named per brief.
Can one commercial be cut for YouTube, CTV and social?
Yes, when it is written that way. A 16:9 master can serve in-stream and connected TV, with a 15-second cutdown, a bumper and a vertical version for Shorts and social delivered beside it. The scope lists each deliverable.
Do you run YouTube ads?
No. Unreal is a production studio. It makes the creative and hands finished files to whoever runs the media, and it never touches ad accounts, budgets or campaigns.
What does a creative ad agency do for YouTube?
It plans and produces the spot itself: the concept, the script, the opening seconds before the skip point, the cutdowns for in-stream, bumper and Shorts, the voice and music, and the end frame. Media planning, bidding and channel management belong to the team running Google Ads. Unreal does the first list and hands finished files to the second.
Start with one scoped batch.
Book a 15-minute discovery call. You leave with a written scope naming the formats, a delivery date and a fixed price. No pitch deck required.
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