Service
Meta Ad Creative for Facebook and Instagram Placements
Reels, Stories, feed and catalog placements, produced as scoped batches of video, creator-style and image creative, directed by people.
15 minutes with a producer. You leave with a written scope naming the formats, a delivery date and a fixed price. Prefer to write? Send a one-minute brief.
Recent frames · none of it shot
Meta ad creative is ad creative built for Facebook and Instagram placements: vertical Reels and Stories, square and 4:5 feed video, and static image ads, each sized and captioned for the placement it will run in. Unreal Media Group produces it as batches from one brief, without a shoot, and delivers finished files to the team running the account.
What's included
- Reels, Stories, feed and catalog placement creative
- 9:16, 4:5, 1:1 and 1.91:1 masters per variation
- Creator-style UGC with synthetic, disclosed performers
- Image ads produced from approved product references
- Caption tracks and sound-off first frames
- Hook and opening-frame variants planned as a test
- No media buying and no ad-account access
Placements and formats
Reels and Stories take a full-screen 9:16 frame with interface overlays along the bottom and the right edge; feed video reads best at 4:5 or 1:1; link and catalog placements sit closer to 1.91:1 or 1:1. Most placements are met with the sound off, so the first frame and the captions carry the message. Specifications move, so the scope records the current placement requirements at the time of production and the media team verifies them against Meta's published documentation at upload.
Creator-style UGC for the feed
Direct-to-camera, unboxing, demonstration, reaction and problem-and-solution formats, written as scripts and performed by synthetic creators who are disclosed as synthetic. A real creator or a real person's likeness is a separate, explicit rights engagement agreed in writing before production.
Image ads and product creative
Hero shots, lifestyle scenes, editorial covers and product-on-plinth stills, produced from approved product references and checked against them for label, proportion and material accuracy before delivery. Sizes are set per placement in the scope.
Built as a test batch
A Meta batch is planned as variations of isolated variables: the hook, the opening frame, the angle, the offer and the format. Each variation is delivered in every aspect ratio the placements need, with captions, so the account can read one change at a time.
What Meta ad creative production does not include
Media buying, targeting, budget, catalog setup or ad-account access. Unreal makes the creative and hands finished files to whoever runs the account. Platform policies on synthetic media and labelling change; the disclosure requirements that apply to a brief are recorded in the approved scope and applied by the media team at upload.
How it works
A 15-minute discovery call, then a written scope naming the placements, formats, variations, a delivery date and a fixed price. You approve the concept and the look before anything is produced; finished files arrive organised by placement and ratio.
Sources
How an engagement works
One scoped batch at a time.
- Start
- A 15-minute discovery call, then a written scope naming the formats, a delivery date and a fixed price before anything is produced.
- Review
- A first cut, plus one revision round included. The review checks product, claims and brand fit against your approved references.
- Hand-off
- Finished, captioned files handed to the team that runs your media. Unreal never logs in to your ad account and never guarantees advertising performance.
- Rights and disclosure
- Synthetic performers are disclosed as synthetic; no real person's likeness without a written rights agreement. Usage rights are documented in the engagement agreement.
Frequently asked questions
What counts as Meta ad creative?
Any creative built to run in a Facebook or Instagram placement: Reels and Stories video, feed video, static and carousel images, and catalog assets, each sized, captioned and finished for the placement it will run in.
Do you produce Instagram Reels ads?
Yes. Reels and Stories are the full-screen vertical placements most Meta batches lead with. They are produced at 9:16 with the interface overlays kept clear, alongside the feed ratios the scope names.
Are AI-generated ads permitted on Facebook and Instagram?
Platform policies on synthetic and AI-generated media change and are applied by the platform at upload. The disclosure and labelling requirements that apply to a brief are recorded in the approved scope, and the brand's media team applies the current platform settings when the ads go live.
Which sizes and formats do you deliver?
The aspect ratios, lengths, caption tracks and file specifications for each placement are listed in the approved scope. A typical batch carries a vertical master for Reels and Stories and the feed ratios beside it.
Can you produce static image ads as well as video?
Yes. Image ads are one of the four formats, produced from approved product references and delivered in the placement sizes the scope names.
Do you run the ads?
No. Unreal is a production studio. It makes the creative and hands finished files to whoever runs your media, and it never touches ad accounts, budgets or campaigns.
What is creative in Meta ads?
The creative is the video, image, carousel or catalog asset itself, with its copy, caption track and format, as distinct from the targeting, bidding and budget the ad account controls. Meta's delivery systems choose among the creatives an account uploads, so the range and quality of what is uploaded is the part a brand controls directly. Unreal produces that part and hands it to the team that runs the account.
Start with one scoped batch.
Book a 15-minute discovery call. You leave with a written scope naming the formats, a delivery date and a fixed price. No pitch deck required.
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