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Concept · Commercials and CTV

Burger Build Wide

A cheeseburger comes apart in midair over a steel pass, then lands whole in front of the flame.

Work type
Concept
Duration
0:15
Aspect
16:9
Sound
Soundtrack
Made for
Launch film, connected TV

About this piece

Work type
Studio concept: made to demonstrate craft, not for a client campaign. No result is claimed for it. It was not produced for, or approved by, any brand it may resemble.
Length and sound
Fits a fifteen-second slot, the standard pre-roll length: room for an opening, a turn and an end frame. Composed widescreen, for a landscape screen first. It carries a soundtrack, but feeds start muted, so the picture has to hold without it.
How it was made
Generated and directed by Unreal Media Group, with no camera, crew or location. People decide the framing, light, grade and cut. How the work is produced.
Cut for
YouTube, the site hero and connected TV
If you brief this format
The master film, a cut for connected TV and a vertical recut of the same film.

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