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A Launch Beat, Cut Four Ways

Announce, launch, storefront and the vertical cutdowns, from one production.

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Arena tunnel, red-carpet arrivals and a stadium concert stage

From the library

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A drone weaves between Dubai towers at dusk, through a lit corridor, into a penthouse overlooking the skyline — FPV Architecture

A drone sweeps over the Monaco harbour at golden hour, past moored yachts, the casino domes and terrace pools — FPV Travel

A floor plan gives way to timber framing at sunrise, then a finished living room and a lit house at dusk — Build Progression

A low silver supercar sits on cracked salt flats then rotates inside a mirrored glass pavilion at dusk — Auto Hero

A doorway opens from bare concrete shell to a finished marble kitchen and a lit residential tower — Development Story

A turbocharger, engine block, wheel and coil spring turn in a dark bay before a car sits with its bonnet raised — Performance Parts

This is a spec scenario, built to show how Unreal Media Group approaches this brief. It is not a client engagement, and no results are claimed. A games launch is a sequence of beats, each with its own audience and its own aspect ratio, and each usually briefed separately once the previous one has shipped. The brief was to produce the sequence as one body of work.

What's included

Announce and launch as one production
Storefront assets built to platform spec
Not represented as gameplay capture
Vertical cutdowns for social
Key art stills included

The brief we set

An announce teaser, a launch trailer, storefront capsule assets and vertical cutdowns for social, sharing one visual language across the beat.

Marketing beats, not marketing assets

Treating announce and launch as one production rather than two briefs means the announce is not thrown away when the launch lands. It reads as the first chapter of the same thing.

Storefront requirements are specific

Capsule art, hero frames and the platform's own crop rules are deliverables with fixed dimensions and fixed safe areas. They are produced to spec rather than resized at the end.

What this does not claim to be

This is brand and campaign creative. It is not represented as captured gameplay, and nothing here implies in-engine footage.

What ships

Announce teaser, launch trailer, storefront capsules, vertical and square cutdowns, and key art stills.

See what Unreal Media Group delivers for your brand

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In practice

Services this scenario draws on

Set in entertainment and music; every scenario is illustrative and names no client.

More scenarios

Frequently asked questions

Was this made for a real client?

No. This is spec work, a brief we set ourselves to demonstrate the approach and the production model. The frames are ours. No client is named because there isn't one, and no performance figure is quoted because there is nothing to quote.

What would this cost to make?

It depends on deliverable count, usage rights, revision rounds and turnaround. Scope is agreed in writing before anything is produced, as a defined batch of work rather than a recurring fee.

Start with one scoped batch.

Book a free 15-minute discovery call. We'll map the exact plan for your brand — no pitch deck, no fluff.

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Creative Test engagement·No annual lock-in·Finished, captioned video