Spec · made for this page

Every Frame, Every Face

Eyewear imagery across the range, its colourways, and a spread of face shapes.

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Model in a grey tee and lilac slides poolside at sunset

From the library

See every clip in this category

An illustrated crow carries a scroll through a castle gate and unrolls a banner before a cheering crowd — 2D Animated Explainer

Overwater villas curve away from a palm fringed sandbar into turquoise shallows at sunrise — Resort Aerial

A sculptor chisels marble dust from a bust, then a gallery pair argue over a white trainer displayed on a plinth — Footwear, atelier craft film

A drone weaves between Dubai towers at dusk, through a lit corridor, into a penthouse overlooking the skyline — FPV Architecture

A drone sweeps over the Monaco harbour at golden hour, past moored yachts, the casino domes and terrace pools — FPV Travel

A floor plan gives way to timber framing at sunrise, then a finished living room and a lit house at dusk — Build Progression

This is a spec scenario, built to show how Unreal Media Group approaches this brief. It is not a client engagement, and no results are claimed. Eyewear has the same combinatorial problem as furniture with a harder variable attached: the product only makes sense on a face, and faces are not interchangeable. The brief was to cover the matrix.

What's included

Clean and worn for every colourway
A spread of face shapes
Lens and coating matched to reference
Consistent light across the range
Crops for PDP, category and paid

The brief we set

A clean product still and a worn frame for every model in an eyewear range, in every colourway, across a spread of face shapes.

The worn shot is the conversion shot

A frame photographed on white tells a customer almost nothing about whether it suits them. The worn image is what sells, and it is the image ranges skip because it multiplies the shoot.

Face shape, not one face

Showing one model across the range answers the question for one customer. A spread of face shapes answers it for more of them, and only becomes affordable when the extra variant is not an extra casting.

Lens and coating accuracy

Tint, mirror and coating are matched to approved references, since these are the details most likely to trigger a return when the product arrives.

What ships

Clean stills per model and colourway, worn frames across face shapes, and crops for PDP, category and paid social.

See what Unreal Media Group delivers for your brand

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In practice

Services this scenario draws on

Set in fashion and apparel; every scenario is illustrative and names no client.

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Frequently asked questions

Was this made for a real client?

No. This is spec work, a brief we set ourselves to demonstrate the approach and the production model. The frames are ours. No client is named because there isn't one, and no performance figure is quoted because there is nothing to quote.

What would this cost to make?

It depends on deliverable count, usage rights, revision rounds and turnaround. Scope is agreed in writing before anything is produced, as a defined batch of work rather than a recurring fee.

Start with one scoped batch.

Book a free 15-minute discovery call. We'll map the exact plan for your brand — no pitch deck, no fluff.

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Creative Test engagement·No annual lock-in·Finished, captioned video