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Concept · Motion and VFX

Can Hero

A silver can hangs in a canyon of storm cloud as lightning strikes. A beverage motion piece: defy gravity.

Work type
Concept
Duration
0:13
Aspect
9:16
Sound
Silent
Made for
Launch film, hook test

About this piece

Work type
Studio concept: made to demonstrate craft, not for a client campaign. No result is claimed for it. It was not produced for, or approved by, any brand it may resemble.
Length and sound
Around twelve seconds: room for an opening, a turn and an end frame. It runs silent, so nothing is lost where a feed autoplays without sound.
How it was made
Generated and directed by Unreal Media Group, with no camera, crew or location. People decide the framing, light, grade and cut. How the work is produced.
Cut for
TikTok, Instagram Reels and Stories and YouTube Shorts
If you brief this format
The master film and alternate openings to test against each other, in the sizes your placements take.

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