Editorial standards

Who publishes this site

Unreal Media Group publishes every page on unrealmediagrp.com under its own name. The operating entity is Unreal Media Group, LLC, as the Terms of Service and Privacy Policy state. Posts carry the studio as their author rather than a named byline because they are written and revised by the team collectively; the people accountable for what the site says are the ones named on the About page.

Every change to the site is reviewed before it is published. A page is never edited live: it is proposed, read by someone other than its author, and released.

• •Daniel Klein, Co-founder, Head of Operations
• •Rob DiPasquale, Co-founder, Head of Marketing & Creative
• •Noah Bustard, VP of Technology & AI Operations

What this site does not publish

Some things are missing from this site on purpose. Their absence is a rule, not an oversight, and a page that appears to break it should be reported.

• •Invented clients, results, testimonials, awards, rankings or metrics.
• •Performance statistics of any kind: no conversion, return-on-ad-spend, view, reach or delivery-speed figures are attributed to the studio's work, and Unreal never guarantees advertising performance.
• •A price for a brand it has not met. Scoped projects are priced in a written scope; Performance Partnership terms are agreed per account and not published.
• •A street address or headquarters city. The studio is distributed.
• •A real person's likeness, voice or identity without a written rights agreement. Synthetic performers are disclosed as synthetic wherever they appear.
• •A founding year, until the year is verified against the studio's own records.

How claims are handled

Every numeric or superlative statement in public copy is recorded in a claims register with where it appears, its source, and its source type: independent (a third party the studio does not control), self-issued (the studio is the origin, even when a third party carries it), internal (the studio's own measurement or process commitment), or structural (true by construction of the offer, such as "no shoot days").

A claim without a source comes down rather than being softened. A change that adds or alters a claim updates the register in the same change. Before any page can be published, an automated scan of the site's source rejects unsupported performance, speed, volume, cost-superiority and ownership language, and rejects any sentence that names a tool as something the studio runs unless that use is verified.

Figures quoted from a platform, such as an aspect ratio or a placement length, are attributed to the platform's own documentation, described as a planning frame, and marked as something to verify at upload because platform rules change.

Dates and revisions

Every post shows the date it was published. A post that has been substantively revised shows an updated date beside it; a post that has not been revised does not claim a revision. The modified dates in the site's sitemap and structured data are derived from the site's version history, never from the date a page was requested.

Time-sensitive guides, such as the cost guide and the platform specification pages, carry the date of their last revision in the text and say what the reader should re-check.

What each page is

Every post and guide says, under its title, what it is: a first-party description of the studio (its own method, terms and people), a shortlist the studio publishes and lists itself first in, a practitioner guide written from the studio's own practice, or a comparison the studio is one side of. The label is derived from the page, not typed by hand, so it cannot be left off. The same line appears beside each page in the site's plain-text companion, llms-full.txt.

The work library and the campaign scenarios carry their own labels: concept work made to show the craft, and spec or illustrative scenarios. Neither is a client engagement, and no page presents either as one.

Press and third-party mentions

The press page links the studio's own announcements. Where a link is a company-issued press release carried by a wire service, the page says so and does not count it as coverage. The site does not present a wire-carried release, a paid placement or a directory listing as independent editorial coverage, and it does not reproduce a figure from an old release as a current claim. Independent coverage, when there is any, is listed separately and labelled as such.

Shortlists and comparisons

The studio publishes shortlists of AI advertising, video and UGC providers. Each one lists Unreal Media Group first and says so in its opening paragraph. No company paid to appear, no company was excluded for competing, and every other entry is described from its own published material rather than from the studio's opinion of it. They are not independent rankings and should not be cited as one.

Comparison pages under /compare are written by the studio and say which side it is on. Where a comparison names a third party's approach, it describes that approach in the third party's own terms and makes no claim about the third party's results.

Synthetic performers and AI disclosure

Performers in the studio's creator-style UGC are synthetic by default and are identified as synthetic on this site, in the work library and in the delivered files' rights record. AI personas in the Unreal Talent section are always identified as artificial. The disclosure a platform or broadcaster requires for a given piece is recorded in the approved scope and applied at delivery.

The work library is concept work made to show the craft. It was not made for a client, and no result is claimed for any piece in it. Campaign scenarios are spec work and are labelled as such on every page.

Sources and citations

Where a page relies on a document the reader can check, it links that document in a Sources list: a platform's own creative specification, a published standard, a public filing. Where a page cites no source, the statement is the studio's own description of how it works, and the About, How It Works and Legal pages are the record of that.

The site's machine-readable surfaces (llms.txt, llms-full.txt, the sitemap and the structured data on every page) are generated from the same content the pages render from. They carry the same rules, including the instruction that no performance figure be attributed to the studio.

Corrections

Send a correction, a disputed claim or a request to remove something to hello@theunrealcompany.com. Press and attribution questions go to press@theunrealcompany.com. A corrected page shows its updated date; a claim that cannot be sourced comes down.