Privacy, terms, security.

Privacy

We collect only what the work requires: brief details, contact information, and anything you choose to share to inform the work: brand guidelines, past creative, customer feedback. We never request passwords or account access.

Submitted briefs are used to respond to and scope the requested work. You can request access, correction, or deletion of information we hold about you. Protected client information is handled through account-scoped access controls.

Any provider use, permitted data, purpose, and handling requirements are defined by the applicable agreement and approved production plan. We do not sell personal data.

Terms

Unreal never guarantees advertising performance. On a scoped project the price is a batch price for the creative work, agreed in writing before production starts. On the performance partnership Unreal is paid a performance fee, calculated on the advertising spend the client chooses to put behind the work. Where a plan includes media management, a media management fee applies. Clients keep control of their own advertising accounts, spend and budgets at all times.

Every commercial term, including any performance fee or media management fee, is set out and agreed in writing before any work begins. No fee is charged that has not been agreed in advance.

Any external production cost, including actors, locations, creators, travel and licensing, is separate and requires advance written approval. Nothing goes into production, and no scope changes, without your sign-off.

Ownership, reuse, and usage rights for delivered creative are defined in the applicable engagement agreement. Any third-party licence terms, for licensed music, stock, or a named performer, are documented in writing.

Data & cookies

This site offers optional third-party analytics to measure page views and form submissions. Analytics providers do not load until you accept cookies. If enabled, the separately configured Meta and TikTok pixels also load only after acceptance. You can change your choice at any time through Cookie preferences. We limit event payloads and do not sell personal information.

Anything you type into a brief is transmitted to us for the purpose of replying to you and scoping the work. Provider processing and retention terms, when applicable, are defined by the approved production plan and agreement.

A project-specific list of approved service providers and responsibilities is available through the applicable agreement or production plan.

You may request access, correction, or deletion of contact and brief information at hello@theunrealcompany.com. The applicable system and agreement determine what can be changed or deleted.

Security

Protected client information and assets use account-scoped, server-authorized access. Security-relevant workflows retain the applicable audit trail.

Protected delivered and in-progress assets use private storage and authorization-controlled delivery paths. Access depends on the applicable client, project, publication, and sharing controls.

Administrative access follows the provider and application controls appropriate to each role. Report a security concern to security@theunrealcompany.com.