Unreal Media Group's Performance Partnership, Explained
The second way to work with the studio, and what each side carries.
About the studio A first-party description of Unreal Media Group's own method, terms and people, written by the studio. Facts here are the studio's own statements about itself.
Most production is paid on delivery. The Performance Partnership is not. Unreal Media Group builds the ideas and produces them at its own cost; the brand tests them in its own ad account, run by whoever runs it today; and Unreal is paid a percentage of the spend the brand chooses to put behind work that performs, and nothing if nothing is scaled. This post explains the mechanics without quoting terms, because the share, the threshold and the window are set in writing per account and a number for a brand the studio has not met would be invented.
What Unreal carries
The whole batch, at Unreal's cost: concept, script, direction, production, finishing and delivery. If the work does not earn its place in the account, that cost stays with the studio. The reason to fund the first stretch is the reason any producer would: to make a brand's ads for years rather than once.
What the brand carries
The media, in the brand's own account. Unreal never holds budget, never sets targeting and never touches campaigns. The brand tests the work the way it tests everything else, with the team it already has, and decides what to scale. Read-only, revocable reporting access is the only access involved.
How Unreal is paid
On the spend the brand puts behind work that performs, at a share agreed in writing before production, with no retainer and no term. Unreal is also the party telling the brand what is working, which is a real conflict; its reporting therefore shows efficiency next to spend, never spend alone, and its hit rate across every batch, misses included.
Who it is built for
Accounts already in motion: a team already running the media, a product with an offer the account can test, and the willingness to grant read-only access that can be revoked. The partnership is by invitation, and it begins with a free read of the brand's last twelve months of creative. Below that threshold, scoped projects are the way to work with the studio.
What it is not
It is not a media-buying arrangement, an affiliate deal or a guarantee. Unreal never guarantees advertising performance; if the work misses, the studio has spent its own money, not the brand's. The commercial terms are agreed in writing before anything runs and are not quoted on the site.
Key takeaways
- •Unreal produces at its own cost; the brand tests in its own account
- •Paid on the spend behind work that performs, on terms agreed in writing
- •No retainer, no term, no budget held, no ad-account access
- •Invitation only, starting with a creative audit of the last twelve months
FAQ
Is the Performance Partnership free?+
The production is at Unreal's cost. Unreal is paid a share of the spend the brand chooses to put behind work that performs, on terms agreed in writing per account, and nothing if nothing is scaled.
Does Unreal run the ads in a partnership?+
No. The brand's team runs the media in the brand's own account. Unreal's only access is read-only reporting the brand can revoke.
How do I get invited?+
Book the 15-minute discovery call and describe the account. The partnership is offered by invitation to brands already running paid media; the creative audit is the brand's to keep either way.
This is how the studio does it in practice: the Performance Partnership.
Put this to work on your own product.
Book a 15-minute discovery call and leave with a written scope, delivery date and price. No pitch deck required.