Paid Ad Creative Preflight Checklist
Don't ship another ad without running it through this checklist.
A pre-delivery checklist for creative, compliance, and technical review. Requirements still depend on the approved brief and client approval.
Pre-flight (creative)
Opening, sound, caption treatment, aspect ratio, safe zones, and CTA timing reviewed against the approved brief and current placement requirements.
Pre-flight (compliance)
Claims reviewed, disclosures on screen, trademarks cleared, music licensed.
Pre-flight (technical)
File spec matched to ad manager requirements, safe zones respected, thumbnail intentionally chosen.
Key takeaways
- •Hook timing
- •Sound verified
- •Captions burned in
- •Compliance verified
- •Spec matched
FAQ
Should captions always be burned in?+
Choose burned-in or platform captions from the placement requirements, accessibility needs, and approved creative treatment, then verify the final render.
Turn this into a working testing system.
Calculate your monthly creative gap, then request a tailored 30-day testing plan.