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Unreal Talent

Talent built for what brands are making now.

Creators, influencers and clearly labeled AI personas, cast for UMG-managed campaigns.

Talent Archetypes

  • CreatorIllustrative archetype:CreatorPotential use:Lifestyle creator built for polished social campaigns, product storytelling and UGC-style brand content.
  • AthleteIllustrative archetype:AthletePotential use:Performance-focused athlete profile suited for fitness, sportswear, recovery and lifestyle partnerships.
  • ModelIllustrative archetype:ModelPotential use:Editorial and commercial model archetype for fashion, beauty, luxury and product campaigns.
  • MusicianIllustrative archetype:MusicianPotential use:Artist profile designed for music, culture, lifestyle, event and entertainment campaigns.
  • StreamerIllustrative archetype:StreamerPotential use:Gaming and live-content personality suited for technology, entertainment and youth-focused campaigns.
  • AI PersonaAI, always labeled artificialIllustrative archetype:AI InfluencerPotential use:Clearly artificial digital persona designed for scalable branded content and creative campaigns.

Rights & Trust

How consent, likeness and disclosure work across the network, including the guides on NIL, likeness licensing, approval, usage rights, and AI disclosure.

Talent rights