Unreal Talent
Talent built for what brands are making now.
Creators, influencers and clearly labeled AI personas, cast for UMG-managed campaigns.
Talent Archetypes
CreatorIllustrative archetype:CreatorPotential use:Lifestyle creator built for polished social campaigns, product storytelling and UGC-style brand content.
AthleteIllustrative archetype:AthletePotential use:Performance-focused athlete profile suited for fitness, sportswear, recovery and lifestyle partnerships.
ModelIllustrative archetype:ModelPotential use:Editorial and commercial model archetype for fashion, beauty, luxury and product campaigns.
MusicianIllustrative archetype:MusicianPotential use:Artist profile designed for music, culture, lifestyle, event and entertainment campaigns.
StreamerIllustrative archetype:StreamerPotential use:Gaming and live-content personality suited for technology, entertainment and youth-focused campaigns.
AI PersonaAI, always labeled artificialIllustrative archetype:AI InfluencerPotential use:Clearly artificial digital persona designed for scalable branded content and creative campaigns.
Rights & Trust
How consent, likeness and disclosure work across the network, including the guides on NIL, likeness licensing, approval, usage rights, and AI disclosure.
Talent rights
