Before and After Videos

Transformations you can prove, and only those. Every claim on screen comes from your evidence.

Book a call See the work

A doorway opens from bare concrete shell to a finished marble kitchen and a lit residential tower — Development Story

From the library

See every clip in this category

A woman with blemished skin applies a treatment, then turns to camera with clear skin and talks — Skincare Before and After

A floor plan gives way to timber framing at sunrise, then a finished living room and a lit house at dusk — Build Progression

An angular waterfront stage building lights up at dusk before the camera moves inside to camera rigs facing a wall carrying the Unreal mark — Unreal Media Group Stage Approach

Two men in suits watch a woman in a black gown walk out of a lit concrete corridor, closing on an older man's eyes — Corridor Standoff

01 · Overview

In short

Before and After Videos: we make this format with AI production and human direction, cut to the hooks, lengths and ratios each placement needs. We write, direct and finish the ads, then hand captioned files to whoever runs your media. We don't buy media and we don't manage ad accounts.

Every aspect ratio the placements need
Hook variants where the plan calls for them
Captions and platform specs included
No media buying and no ad-account access
Written and directed by our team, produced with AI

02

Where Before and After Videos fit

Before and After Videos can open on different hooks and run across TikTok, Reels, Shorts and Meta placements. The scope names the hooks, lengths and ratios for each.

03

What you get

Edited, captioned files cut for each placement in the scope, with hook variants where the plan calls for them.

04

Delivery

Every piece is edited, captioned and cut to the ratios and lengths of the placements in the scope. We never guarantee platform approval or ad performance.

05

Who makes the work

Our team writes, concepts, directs and edits every ad. AI does the production, so there is no crew, no location and no casting day. On the performance plan, we make the ads at our cost. You run them on your own accounts and pay the ad spend; our fee is a share of that spend.

Work with us

Two ways to work with us.

Performance plan

We make your ads at our cost.

For brands spending $50k or more a month on ads. You run the ads on your own accounts and pay the ad spend. Our fee is a share of your ad spend. Our fee grows only when you choose to spend more. See how it works.

Don’t like the ads? You don’t have to run them.

Not running ads?

One-off projectsand monthly content.

TV and connected TV spots, launch videos, brand and product films, AI UGC ads, image ads and social content. One-off projects are quoted to scope at a fixed price; monthly content is a fixed monthly fee. Both in a written scope before production.

Start a project

First step: Book a call. If it is a fit, you get the terms in writing before anything is produced.
Review: Revisions are set in the written scope, agreed before production. Every review checks product, claims and brand fit against your approved references.
Hand-off: Finished, captioned files handed to the team that runs your media. We never touch your ad account, your budgets or your campaigns, and we never guarantee advertising performance.
Rights: Synthetic performers are disclosed as synthetic, and no real person's likeness is used without a written rights agreement. Usage rights are written into the agreement before production, with a rights record for every asset.

Questions

Frequently asked questions

How many can you make each month?

The number of concepts and variants is written into the scope, sized to what your media plan can test.

Who briefs the performers?

We write the brief and direct the synthetic performers, who are disclosed as synthetic. You approve concepts before production.

Where is Unreal Media Group based?

Miami and New York. We're a distributed studio, so nothing depends on where you are. We don't publish a street address.

How fast can we launch?

The delivery date is written into the scope; it depends on the formats, the number of assets and your review steps. A producer replies within one business day.