A Launch Beat, Cut Four Ways
Announce, launch, storefront and the vertical cutdowns, from one production.
This is a spec scenario, built to show how Unreal Media Group approaches this brief. It is not a client engagement, and no results are claimed. A games launch is a sequence of beats, each with its own audience and its own aspect ratio, and each usually briefed separately once the previous one has shipped. The brief was to produce the sequence as one body of work.
What's included
- Announce and launch as one production
- Storefront assets built to platform spec
- Not represented as gameplay capture
- Vertical cutdowns for social
- Key art stills included
The brief we set
An announce teaser, a launch trailer, storefront capsule assets and vertical cutdowns for social, sharing one visual language across the beat.
Marketing beats, not marketing assets
Treating announce and launch as one production rather than two briefs means the announce is not thrown away when the launch lands — it reads as the first chapter of the same thing.
Storefront requirements are specific
Capsule art, hero frames and the platform's own crop rules are deliverables with fixed dimensions and fixed safe areas. They are produced to spec rather than resized at the end.
What this does not claim to be
This is brand and campaign creative. It is not represented as captured gameplay, and nothing here implies in-engine footage.
What ships
Announce teaser, launch trailer, storefront capsules, vertical and square cutdowns, and key art stills.
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Frequently asked questions
Was this made for a real client?+
No. This is spec work — a brief we set ourselves to demonstrate the approach and the production model. The frames are ours. No client is named because there isn't one, and no performance figure is quoted because there is nothing to quote.
What would this cost to make?+
It depends on deliverable count, usage rights, revision rounds and turnaround. Scope is agreed in writing before anything is produced, as a defined batch of work rather than a recurring fee.
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Ready to ship?
Book a free 30-minute strategy call. We'll map the exact plan for your brand — no pitch deck, no fluff.