A Drinks Launch, Flavour By Flavour
A hero film, one film per flavour, and the retail-facing cutdowns, from one build.
This is a spec scenario, built to show how Unreal Media Group approaches this brief. It is not a client engagement, and no results are claimed. A beverage launch has a scaling problem built into it: every flavour needs its own creative, and the number of flavours is usually decided after the budget. The brief was to produce a launch set where adding a flavour is a line item, not a new production.
What's included
- One hero plus one film per flavour
- Consistent texture across the range
- New flavours produced into the same world
- Silent retail cutdowns from the same masters
- Pack stills for ecommerce
The brief we set
A hero brand film for the launch, a film per flavour in the range, and short retail-facing cutdowns — all sharing one visual language so the range reads as a family on shelf and in feed.
Condensation, pour, and the physics problem
Drinks creative lives on texture: condensation, carbonation, the pour. These are the frames a conventional shoot spends its day chasing and its budget re-shooting. Built rather than captured, they are art-directed to the frame and consistent across every flavour in the range.
The range grows without a reshoot
A seasonal or limited flavour arrives into the same world, on the same light, with the same grade. It does not look like an addendum, which is what a second shoot months later usually produces.
Retail and social are different edits, not different shoots
The in-store screen wants a silent, high-contrast, six-second read. Paid social wants a hook in the first frame and captions. Both are cut from the same masters rather than briefed separately.
What ships
One hero film, a film per flavour, silent retail cutdowns, vertical and square crops, and the pack stills for ecommerce.
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Frequently asked questions
Was this made for a real client?+
No. This is spec work — a brief we set ourselves to demonstrate the approach and the production model. The frames are ours. No client is named because there isn't one, and no performance figure is quoted because there is nothing to quote.
How do you keep the pack accurate?+
The approved pack artwork and dieline are the reference, and pack accuracy is checked in the review step before delivery. Label legibility is treated as a deliverable, not a happy accident.
What would this cost to make?+
It depends on deliverable count, usage rights, revision rounds and turnaround. Scope is agreed in writing before anything is produced, as a defined batch of work rather than a recurring fee.
Start with real output
Ready to ship?
Book a free 30-minute strategy call. We'll map the exact plan for your brand — no pitch deck, no fluff.