B2B SaaS Launch: 1,400 Demo Bookings in 30 Days
Founder-led short-form video as the entire launch engine.
A B2B SaaS company partnered with UMG for their public launch. We built a founder-led short-form video engine across LinkedIn, X, and YouTube Shorts. The launch drove 1,400 demo bookings in 30 days with no paid media spike.
What's included
- Daily founder POV
- Weekly batched shoots
- LinkedIn + X + YouTube distribution
- Personal + brand account split
- Pipeline-attributed reporting
The strategy
Daily founder POV content for 30 days leading up to launch. Mix of product teases, industry takes, and customer-problem reactions.
Production model
Weekly batched shoots with the founder, edited and packaged by UMG, distributed across the founder's personal accounts and the company brand accounts.
Results
1,400 demo bookings in 30 days. 280K+ organic impressions across LinkedIn and X. ~$2.1M in pipeline attributed to launch content.
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See what UMG delivers for your brand
Every comparison on this site is based on real retainer work. Book a free strategy call and we'll show you a custom plan — no pitch deck required.
Frequently asked questions
Do founders need to be on camera every week?+
Yes — but with batched production, total founder time is 2-3 hours/week.
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Book a free 20-minute strategy call. We'll map the exact plan for your brand — no pitch deck, no fluff.