Invitation-only partnership

We pay to make it.
You pay if it works.

We build the ideas and produce them at our cost. You test them in your own account. We are paid on the spend you put behind what works, and nothing if you don’t.

Request an audit FREE, AND YOURS EITHER WAY
  • OursPRODUCTION COST
  • YoursAD ACCOUNT AND BUDGET
  • NoneRETAINER, MINIMUM OR TERM
  • NothingOWED IF NOTHING SCALES

Unreal never guarantees advertising performance. Terms are agreed in writing before anything runs.

Whose risk is it

Most production is paid on delivery. This isn’t.

An agency invoices whether the work performs or not. We are paid on the result. If the work misses, we have spent our money, not yours.

WE CARRY

The whole batch, at our cost.

  • Concept
  • Direction
  • Production
  • Delivery

If it does not earn its place, that cost stays ours. We fund the first stretch because we want to make your ads for years.

YOU CARRY AS TODAY

The media, in your own account.

  • Media spend
  • Your account
  • Your team runs it

We never hold your budget or touch your campaigns. You test the work the way you test everything else.

HOW WE ARE PAID A share of the spend you put behind work that performs. No retainer, no minimum, no exclusivity. Stop scaling it and we stop being paid.
See the work we’re betting on
How it runs

Four steps, at our risk.

Terms agreed in writing before we start. Nothing here is billed to you.

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The batches are the same performance creative the studio produces on a scoped basis, cut for Meta and TikTok placements.

The slate

What lands in the account.

A batch is a spread of formats from one brief. Three from our own library.

Athletic apparel campaign still in a floodlit arena Concept
Sport · hero stillKey art
Skincare lifestyle still, coastal golden hour Concept
Beauty · lifestylePaid social
Beauty portrait in hard window light, landscape crop Concept
Beauty · portraitProduct page
See the work these come from
What we never touch

Your account stays yours.

ACCESS LEDGER PARTNERSHIP TERMS
01 YOUR AD ACCOUNT We never log in
02 YOUR BUDGETS You set every one
03 YOUR CAMPAIGNS Your team runs them
WHAT WE NEED A REPORTING SEAT
WHERE OUR INTERESTS DIVERGE

We’re paid when you spend more. Hold us to that.

We are also the ones telling you what is working, which is a real conflict. So our reporting shows efficiency next to spend, never spend alone, and our hit rate across every batch, misses included.

The terms

What every word here means.

The share, threshold and window are set in writing per account before production, never quoted here: a number for a brand we have not met would be invented.

“Performs”
Spend, nothing else. We are paid a share of the media spend you put behind our work: a number in your own ad account, not a metric we report. Scale nothing and we are paid nothing.
Who qualifies
Brands already buying paid media at a scale where creative is the constraint, with a team running the account. Not a fit for a first campaign: there is nothing yet to test against.
Reporting access
Read-only and revocable at any time. Enough to see what the work did, nothing that can change a campaign, budget or audience. How it is held is set out in Security.
Minimums and term
No retainer, minimum term or exclusivity. The share, the threshold it applies above and the window it runs for are written down before anything is produced. Invoices run net-60.
How it ends
You stop scaling the work, or you tell us to stop. Delivered files stay yours under the usage terms in the agreement.
Anything else
Ask before you sign. Send the question with the audit request.
Eligibility

Built for accounts already in motion.

A team already running the account, read-only access you can revoke, and a free read of your last 12 months of creative to start.

Request an audit FREE, AND YOURS EITHER WAY
OR TALK IT THROUGH FIRST

Fifteen minutes, no obligation.

The creative audit is yours either way.

How the Performance Partnership runs, in four steps

  1. Audit (free). We read your last 12 months of creative and tell you what's working. Yours either way. YOU GET · CREATIVE READ
  2. Concept (from your data). We bring the ideas, built from what your data says. YOU GET · CONCEPT SLATE
  3. Produce (our cost). Concept through finished exports, for the whole batch, at our cost. YOU GET · FINISHED ADS
  4. Scale (your account). You test in your account. We're paid on the spend you put behind what works. YOU GET · PAID ON RESULTS

Terms are agreed in writing before anything starts. Unreal never guarantees advertising performance. Scoped projects, the other way to work with the studio, are described on the contact page.