Every Frame, Every Face
Eyewear imagery across the range, its colourways, and a spread of face shapes.
This is a spec scenario, built to show how Unreal Media Group approaches this brief. It is not a client engagement, and no results are claimed. Eyewear has the same combinatorial problem as furniture with a harder variable attached: the product only makes sense on a face, and faces are not interchangeable. The brief was to cover the matrix.
What's included
- Clean and worn for every colourway
- A spread of face shapes
- Lens and coating matched to reference
- Consistent light across the range
- Crops for PDP, category and paid
The brief we set
A clean product still and a worn frame for every model in an eyewear range, in every colourway, across a spread of face shapes.
The worn shot is the conversion shot
A frame photographed on white tells a customer almost nothing about whether it suits them. The worn image is what sells, and it is the image ranges skip because it multiplies the shoot.
Face shape, not one face
Showing one model across the range answers the question for one customer. A spread of face shapes answers it for more of them, and only becomes affordable when the extra variant is not an extra casting.
Lens and coating accuracy
Tint, mirror and coating are matched to approved references, since these are the details most likely to trigger a return when the product arrives.
What ships
Clean stills per model and colourway, worn frames across face shapes, and crops for PDP, category and paid social.
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Frequently asked questions
Was this made for a real client?+
No. This is spec work — a brief we set ourselves to demonstrate the approach and the production model. The frames are ours. No client is named because there isn't one, and no performance figure is quoted because there is nothing to quote.
What would this cost to make?+
It depends on deliverable count, usage rights, revision rounds and turnaround. Scope is agreed in writing before anything is produced, as a defined batch of work rather than a recurring fee.
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Ready to ship?
Book a free 30-minute strategy call. We'll map the exact plan for your brand — no pitch deck, no fluff.