Restaurant Chain Hits 12M Views in 60 Days on TikTok
From dormant TikTok account to a category-leading presence in two months.
A regional restaurant chain came to UMG with a dormant TikTok account and a sales lift goal across all locations. We built a recipe + behind-the-scenes content engine that hit 12M views in 60 days and drove measurable foot-traffic lift in key markets.
What's included
- Daily content cadence
- Recipe + BTS mix
- Location-specific content
- Foot-traffic attribution
- 65K new followers
Content engine
Daily mix of menu reveals, kitchen behind-the-scenes, staff reaction content, and customer moment cuts. Branded but raw.
Local + brand split
We coordinated location-specific content alongside brand-level content so local restaurants got region-specific reach.
Results
12M views in 60 days. 65K new followers. Measurable foot-traffic lift in 3 of 5 priority markets within 90 days.
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Frequently asked questions
Did this require an in-store film crew?+
We trained store managers on lightweight capture and handled all editing and content direction remotely.
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