Footwear, atelier craft film
- 01THE BRIEF
A premium sneaker that needed to feel made rather than manufactured, with no factory access to film in.
- 02THE IDEA
Intercut marble carving with the shoe on a plinth, so the craft of one lends its weight to the other.
- 03CRAFT CALLS
Hard raking light on stone, cool grade, deliberate pacing. Every cut on a chisel strike.
- 04WHAT SHIPPED
A vertical hero film plus three stills pulled from graded frames: one campaign, two media types.
Product accuracy. The silhouette, stitch line and logo placement were checked frame by frame against the real product before delivery.