Studio
AI studio ledger
Unreal Media Group publishes how the studio operates. The ledger shows who owns which loop, how work moves from brief to delivery, the Critic review gate, the second human yes before anything ships, and what stays human.
From brief to delivery
- Brief or pitch in. A direct ask, or a pitch from Intel or Social, lands with Chief Of Staff, who routes it.
- Strategist. Strategist writes the concept, the script, or the brief.
- Producer. Producer builds the finished work from an approved script.
- Critic review gate. Critic reviews blind. It gets the work without the maker, the prompt, or the intent, and it returns a verdict. Matching the bar is a fail.
- Second review before anything ships. A human still has to say yes. Critic checks the work before anything ships, and the cut is checked against the brief for length, count, aspect, and platform before delivery.
- Delivery. Finished files land where the brief said. Company posts and prospect outreach follow Chief Of Staff standing rules. Six verbs still need a human yes.
The maker is not the checker.
Who runs which loop
| Loop | What it does |
|---|---|
| Chief Of Staff | Front door. Routes work, holds the queue, and can stand in for a human preview on company posts where standing rules allow. |
| Strategist | Concepts, scripts, briefs, and pitches. |
| Producer | Builds finished ads from approved scripts. |
| Critic | Blind review before anything ships. |
| Search | SEO and AEO pages on this site. |
| Intel | Competitor and news scans. |
| Social | Company social drafts, replies, and the posting queue. |
| Outbound | Prospect outreach from company accounts. |
| dr eggbot | Builder and tooling. |
What stays human
Send, publish, pay, delete, sign, and trade. Bots draft. Those six still need a human yes. Company-account posts and prospect outreach follow Chief Of Staff standing rules. Spend, deletes, signing, reporter pitches, and personal accounts still need a human yes.
How you pay
Pricing is the Performance Plan (free production, the fee is a share of ad spend) plus one-time fixed-price projects.
How this page stays current
This page is updated when the studio's operating rules change. It does not invent history, and it does not publish client work.
FAQ
What is the studio ledger?
A public page on how the Unreal Media Group studio works, from brief to delivery. It names who owns each loop, the Critic review gate, and the second human yes before anything ships.
What is the Critic review gate?
Critic reviews the work blind, without the maker, the prompt, or the intent, before anything ships. Matching the bar is a fail.
Does a human still have to say yes?
Yes. A human still has to say yes before anything ships. The maker is not the checker.
What stays human?
Send, publish, pay, delete, sign, and trade. Bots draft. Those six still need a human yes.
How does pricing work?
Pricing is the Performance Plan (free production, the fee is a share of ad spend) plus one-time fixed-price projects.