How a DTC Skincare Brand Hit $180K/Month on TikTok Shop
From zero to consistent six-figure monthly TikTok Shop revenue in 90 days.
A DTC skincare brand came to UMG pre-TikTok-Shop with strong Meta performance but no presence on TikTok. 90 days later, they were running at $180K+/month in TikTok Shop revenue with a 4.2x ROAS on paid TikTok creative.
What's included
- 3-pillar content engine
- Affiliate-style hooks
- Multi-creator casting
- Spark Ads on top organic
- 18 net-new concepts/month
The setup
We built a 3-pillar content engine: AI persona for evergreen routine content, real UGC creators for review and tutorial drops, and Spark Ads layered onto top-performing organic posts.
What worked
Affiliate-style hooks ('I have to talk about this') massively outperformed brand-led creative. Multi-skin-tone creator casting kept performance balanced across audience segments.
Results
$180K/month in TikTok Shop revenue, 4.2x paid TikTok ROAS, 18 net-new ad concepts shipped per month at steady state.
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Frequently asked questions
How long did it take to see results?+
First $50K month hit in week 6. Steady state at $180K+/month by week 12.
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