100+ TikTok Ad Hooks (Free Swipe File)
The hook patterns we use across millions in TikTok ad spend — organized, categorized, and ready to remix.
Hook writing is the highest-leverage skill in TikTok advertising. This swipe file gives you the 100+ hook templates we currently rotate through across our retainer client accounts — organized by hook type, with conversion notes on what makes each one work.
What's included
- 100+ hook templates
- 11 categories
- Conversion notes
- PDF + Notion versions
- Free download
What's inside
100+ hook templates across 11 categories (contrarian, curiosity, authority, specific-number, product-in-hand, before/after, dialogue, POV, problem-pile-up, comparison, and reveal-explain), with examples and conversion notes.
Who it's for
DTC founders, growth marketers, paid social leads, and creative directors who need to ship more tests faster.
How to use it
Treat it as a writing prompt library. Pick 5 hook patterns per concept, write variations, test in parallel.
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Frequently asked questions
Is it really free?+
Yes. Email required so we can send updates when we publish a new version (every quarter).
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